『Dr.Swan品牌故事 立足台灣 .走向國際』
Dr.Swan is a Taiwanese brand, which specialising in eyewear industry. It initially launched into the market in Taiwan in 1996, and began to develop its market widely to the United Stated in 1999. Dr.Swan intentionally explored its market to Malaysia, Hong Kong and Macau in 2000, as well as Mainland China in 2004. Dr.Swan had been exclusively invited to participate 2006 Optical Fair, where had excellent performances in Paris, Milan as well as Shanghai.
A key highlight in 2013 is that the brand stepped to even a higher stage by launching a new product of 18K Gold eyewear into the market, leveraging its core competency from its competitors. Today we highly have a purpose to expand the market globally wider than before.